Green sports videos are a valuable tool for communicating your program mission to thousands, even millions, of fans and students across your campus community. These videos can be shared on your sports greening webpage, in social media, in email blasts to students and alumni, and as public service announcements (PSAs) during games.
These videos can be particularly impactful when used as PSAs at your sports facilities during games to inform fans about your greening initiatives and your commitment to environmental stewardship. Also consider scrolling notices on the scoreboard or videoboard about your environmental initiatives, the recycling green team volunteers collecting recyclables during the game, and information about the importance of protecting the environment.
The most effective collegiate sports greening videos feature athletes and other students performing “acts of green” like recycling, using reusable water bottles, or taking public transit. Work with your athletics communications department and sustainability staff to produce a video with athletes on your campus. Remember to incorporate your sports greening program logo and webpage URL into these videos to encourage viewers to learn more and get involved.
EXAMPLES OF COLLEGIATE VIDEOS
EXAMPLES OF PROFESSIONAL SPORTS VIDEOS/PSAs